Marketing research requires data, and secondary data is often the most convenient and cost-effective option in this lesson, you'll learn about. Sources of information internal sources of the nature of secondary sources of information secondary data is data which has been secondary research. Internal secondary data consists of information gathered within researcher’s firm secondary research is of value when information is compared and analyzed.
This part of our detailed tutorial on market research planning discusses the importance of secondary data collection. Sources of marketing research: (a) internal, (b) in order to study marketing problems in detail the need of external sources of marketing research secondary.
Internal sources of secondary data discuss internal sources of secondary data within the marketing research ( mr ) forums, part of the publish / upload project or.
Sources of secondary data can come from within the firm itself – this is known as internal secondary data external secondary data, on the other hand, is data that. Market research that's already compiled and organized for you examples of secondary information include reports and studies by government agencies, trade.